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Simon Griffiths, Jehan Ratnatunga, and Danny Alexander make toilet paper. But it’s toilet paper with a mission. Who Gives A Crap TP is a buy-one, give-one form of bathroom hygiene. Buy their product—funded on Indiegogo with a stunt where Griffiths sat on a toilet until the company reached its goal—and money goes toward helping clean up sanitation in the developing world.

Simon Griffiths, Jehan Ratnatunga, and Danny Alexander make toilet paper. But it’s toilet paper with a mission. Who Gives A Crap TP is a buy-one, give-one form of bathroom hygiene. Buy their product—funded on Indiegogo with a stunt where Griffiths sat on a toilet until the company reached its goal—and money goes toward helping clean up sanitation in the developing world.