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DC Entertainment serves up a sneak peak at the next step in its evolution as a multimedia entertainment company, with a new brand and interactive logo that celebrate its long history of secret identities, superpowers and storytelling.

The new overarching concept embraces the DC Entertainment corporate identity—which comprises publishing, media, and merchandise. That includes the three publishing imprints—DC Comics (superheroes), Vertigo (edgier fare), and Mad Magazine (humor)—plus movies, TV shows, video games, DVDs and merchandising, most of which are distributed by Warner Bros. Thematically, the new look and feel imparts a sense of great storytelling, appeals to all ages, and is flexible across media, digital platforms, and characters.

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