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Nike+ Fuelband and Curators of Sweden win the top prize for digital marketing at Cannes.

Principles of interconnectedness and interactivity were the guiding forces for the jury of the Cyber Lions in Cannes, said jury president, Google Creative Lab executive creative director Iain Tait as Curators of Sweden from the Swedish Institute and Nike+ Fuelband from Nike and R/GA were revealed as the two Grand Prix winners for the category—in other words, the best digital marketing initiatives that the brand world has to offer.

NIKE+ FUELBAND AND CURATORS OF SWEDEN TAKE TOP CYBER LIONS AT CANNES

Nike+ Fuelband and Curators of Sweden win the top prize for digital marketing at Cannes.

Principles of interconnectedness and interactivity were the guiding forces for the jury of the Cyber Lions in Cannes, said jury president, Google Creative Lab executive creative director Iain Tait as Curators of Sweden from the Swedish Institute and Nike+ Fuelband from Nike and R/GA were revealed as the two Grand Prix winners for the category—in other words, the best digital marketing initiatives that the brand world has to offer.

NIKE+ FUELBAND AND CURATORS OF SWEDEN TAKE TOP CYBER LIONS AT CANNES