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I don’t know how influential Twitter really is. I don’t think any of us are sitting around going, ‘Boy, if we can get people to tweet more, the ratings are going to go up.’ 

Preston Beckman, Fox’s longtime scheduling chief who is now a strategic adviser to the network. He’s one of many senior TV executives who remain dubious—if not disdainful—of  Twitter.

Now, activity on Twitter will influence Nielsen’s TV ratings. Here, an inside look at Twitter’s TV-powered, profitable future.

With an estimated 2.3 million Americans behind bars, the U.S. incarcerates a larger percentage of its population than any other nation on Earth. As a result, one out of every 28 children grows up with a parent in jail—an average of one child per classroom.
These numbers are the reason why Sesame Street Workshop has created Alex the Muppet, the first Sesame character to have a father in prison. He’s an average kid who has some extra baggage in life and is struggling to cope.

With an estimated 2.3 million Americans behind bars, the U.S. incarcerates a larger percentage of its population than any other nation on Earth. As a result, one out of every 28 children grows up with a parent in jail—an average of one child per classroom.

These numbers are the reason why Sesame Street Workshop has created Alex the Muppet, the first Sesame character to have a father in prison. He’s an average kid who has some extra baggage in life and is struggling to cope.

Q: One of your most memorable scenes had Skyler getting up from dinner with Walter, Hank, and Marie and walking into the swimming pool. What was it like for you to shoot that scene? Can you swim?

A: I’m a decent swimmer, thank God, but I never thought I’d be able to do that kind of thing, because it required me having to be trained with scuba equipment, with a regulator. Going under the water and staying under the water for periods of time gives me claustrophobia.

But I also like a good challenge. The boys always got to do a lot of stunts on the show. So when I got to do something that was stuntlike, I thought, okay good. Now I finally get to do something.

It was hard to tell from the shot, but I actually had to walk into the pool, and then there was a cut after I walk down into the water. Our wonderful special effects people and our stunt people had to build a wire cage, and they rigged that blue skirt I was wearing onto the wire cage so that the effect of the skirt billowing around my head was created.

They placed that wire cage in the deep end of the pool. That’s why they had to train me to go underwater and breathe with a regulator.

More: Anna Gunn on the art of playing Walter White’s wife in ‘Breaking Bad’

"I think it validates the model in a lot of ways. I think it also blurs the line forever about what is television. Television is what’s on the screen, no matter what size the screen or how the content got to the screen. Television is television is television." 

—Netflix’s chief content officer Ted Sarandos talks about the Emmy nominations for Netflix shows: House of Cards, Arrested Development, and Hemlock Grove.

Do Netflix’s Emmy nominations blur the line forever about what TV is?

"In my experience, what’s true as a woman is very different from some of the more cliched ways we’ve represented women over the years. I want to tell a more complex story. I want to tell a more empowered story, a more joyful story, a more sexy story … 
There’s an opportunity to create a new way of looking at women in the culture, and that’s by example.” -Connie Britton, No. 13 on our list of Most Creative People in business

"In my experience, what’s true as a woman is very different from some of the more cliched ways we’ve represented women over the years. I want to tell a more complex story. I want to tell a more empowered story, a more joyful story, a more sexy story … 

There’s an opportunity to create a new way of looking at women in the culture, and that’s by example.” -Connie Britton, No. 13 on our list of Most Creative People in business