CMO Frances Allen talks about Denny’s (dennys) content marketing success, how it manages its offbeat social media persona and 5 core principles driving it all.
A look at the six most popular newsletters on TinyLetter and what they’re doing right.
So you want to start a newsletter. The medium is having a moment, a phenomenon even the New York Times' esteemed media critic has noticed. The time to jump on the bandwagon, before brands take over and ruin everything, is now.
But how? Fast Company spoke with TinyLetter, the platform of choice for newsletter writers, about what aspiring email tycoons can learn from its most popular emailers.
These are the six most popular and influential personal newsletters, in no particular order, according to TinyLetter’s internal numbers.
"For most brands, a risky marketing move consists of not testing the copy on that new ad, or using a new media channel despite the lack of rock solid metrics.
Red Bull’s idea of risk is that one of its sponsored athlete’s bodily fluids will turn into gas as he plummets 24 miles from space at 800+ miles per hour while his parents, girlfriend and the rest of the world watch, live.
With the Red Bull Stratos Project, the energy drink brand-turned-media company brought extreme sports spectacle to new heights and redefined the idea of content marketing, PR stunt and brand utility.”