“I don’t like that man. I must get to know him better.”
“In order to succeed, you have to be the best you. Oscar Wilde was right: ‘Everyone else is already taken.’”
Only four days left to enter our INNOVATION BY DESIGN contest. Winners will be featured in the October design issue!
“We want to give innovators and businesses a record of the year’s most intriguing design ideas—and a catalogue of designers to hire. And we want to celebrate those designers whose influence rarely goes appreciated on a large, mainstream platform.”
If you have friends who are designers, spread the word! Here’s how to enter.
Blur The Lines
Just as customers are applying expectations from other categories, you’re allowed to look outside for ideas, too. Some of the greatest service innovations come not from inventing something new but applying principles from successful players in an unrelated category. The key to making this work—and one of a service designer’s most crucial tasks—is to spot similarities in service expectations despite category differences, and translate the successful approach to a new context.