Vibram vice president of product design Peter Von Conta met resistance during every step of the process while launching the FiveFingers running shoe, a product that nearly everyone in the shoe business thought was destined for failure. As the critiques got louder, Vibram dug in its heels and launched one of the most successful products ever created in its 75-year history.
The Takeaway: Don’t let critics destroy a great idea.
The three women behind the THINX, a fashionable underwear line designed for a woman’s menstrual cycle, wanted to launch an untested idea in a field dominated by corporate giants like Hanes, Fruit of the Loom, and Victoria’s Secret.
After a few years of perseverance and research, THINX products are beginning to hit store shelves, and early sales have already eclipsed this year’s projections.
The Doe Fund was nearly crippled by Mayor Giuliani. So George McDonald pushed into a fresh part of the city and thrived.
The Takeaway: Instead of being deterred by a setback, be dogged.
We can all agree that the conference room is probably not where your best ideas are born. Which is why taking a run is far from a waste of time.
The Takeaway: Often, the most productive meetings take place outside the office.