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As hundreds of thousands of civilians die in the civil war in Syria, it appears that the country’s embattled dictator, president Bashar Al-Assad, has launched a new social media strategy to go along with his chemical weapons: showing lots of pictures of how everyone loves him.

Is the official Instagram account for the Presidency of the Syrian Arab Republic,” which launched on July 24 (and found by Patrick Witty, of Time), a real social media strategy from the dictator that has used sarin gas (according to the US government) on opposition forces and killed at least 4,000 of his own civilian populace (estimated by Human Rights Watch) in air strikes alone?