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Alex Bogusky is one of The 10 Most Generous Marketing Geniuses
In 2010, Alex Bogusky surprised the advertising industry by leaving Crispin Porter + Bogusky.
He now works in the social good sector with:
The FearLess Revolution - a nonprofit consultancy.
COMMON -a collaborative network for accelerating social ventures.
MadeMovement - a new agency dedicated to the resurgence in American manufacturing.
Mac users donate significantly more ($181.51) than Windows ($137.30) and Linux users ($116.54). Bill Gates may be a philanthropic legend at this point, but the less openly generous Steve Jobs apparently has more charitable fans.
The Broken “Buy-One, Give-One” Model: 3 Ways To Save Toms Shoes
First, the Toms buy-one-give-one model does not actually solve a social problem. Rather, the charitable act of donating a free pair of shoes serves as little more than a short-term fix in a system in need of long-term, multi-faceted economic development, health, sanitation, and education solutions.
“What’s wrong with giving away shoes?” you might be thinking. “At least they’re doing something.” The problem, we’ve learned, is when that “something” can do more harm than good.
You could probably stand to be a little nicer on social media. Charity Swearbox fines you every time you use an obscenity in your Twitter feed, so that your dirty mouth can feed kids in Africa.
Charity Swearbox: Turning Twitter Profanity into Famine Relief
