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fccanneslions:

They’re a necessary evil, and when done right, are crucial in telling a creative story. But still, case study films have become the stuff of eye-rolling parody and the risk is that the focus is on the stat-packed overview, not the actual creative idea and experience. Here, top agency leaders—and award show jurors—weigh in on how to make the best case.
HOW TO NAIL THE ALL-IMPORTANT CASE STUDY VIDEO

fccanneslions:

They’re a necessary evil, and when done right, are crucial in telling a creative story. But still, case study films have become the stuff of eye-rolling parody and the risk is that the focus is on the stat-packed overview, not the actual creative idea and experience. Here, top agency leaders—and award show jurors—weigh in on how to make the best case.

HOW TO NAIL THE ALL-IMPORTANT CASE STUDY VIDEO