“A friend asked me at a party, ‘What are you going to call the third-generation car?’ Well, we got the S and the X—we might as well make it an E.”
How do you sell a generation raised on petrol-powered engines on electric machines? You make ‘em look cool—maybe, even, by racing them.
We’ve known Google has been working on self-driving cars for awhile now, but all of a sudden, the project is real: last night, Google revealed a working prototype of its self-driving car. It’s a two-seater that looks something like a mashup of a Fiat 500, Steve Urkel’s car, and a cartoon smiley face.
The innovative auto company invited a Fast Company writer over to its hometown of Gothenburg, Sweden, for a peak at its car of the future. There he collected photographs, video and one memorable, hands-free spin behind the computer-controlled wheel.
Nissan’s self-cleaning paint could end the era of car scrubbing.
Ryan Schude is here to pay homage to the car capital of the world with his series Them and Theirs. In these cinematic, slightly campy, images, Californians pose in eternal sunshine with their wheels of glory.
This tiny electric vehicle is a survivor: If there’s a flood, the car can float to safety.
With almost $1 billion in funding and ambitions to replace petroleum-based cars with a network of cheap electrics, Shai Agassi’s Better Place was remarkable even by the standards of world-changing startups. So was its epic failure.
"What auto manufacturers, along with much of corporate America are missing here is that the vehicles to freedom and personal identity have changed for this generation. The sooner brands get a grip on this reality the sooner they can make adjustments in how they market to and communicate with this core group, which is essential to their long-term success."
These videos give you a rough idea of what talking to Siri from behind the wheel might look like.
“Too much automation, too soon will frighten the average car buyer. It has to be done right or potential customers will be scared off, making it even harder for us to transition from driver to driverless down the road.”
How’s this for bad PR? A Tesla Model S car burst into flames in Washington State this week after a relatively minor accident on a highway.
Tesla has reacted to the accident, noting that the car had a “direct impact” with a “large metallic object,” which hit “one of the 16 modules within the Model S battery pack.”