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"The premise of the game is rooted in what’s going on today," says Jason Norcross, partner and creative director at 72andSunny. "If you look around, it seems as if our armed forces are becoming more and more filled with drones and A.I., painting the picture of ‘what if’—what if things go bad with the direction we’re heading."

The campaign for Activision’s highly anticipated Call of Duty: Black Ops 2 uses a faux documentary starring Oliver North to posit a near-future nightmare war scenario.
BEHIND CALL OF DUTY’S UNCOMFORTABLY REAL WAR “DOCUMENTARY”

"The premise of the game is rooted in what’s going on today," says Jason Norcross, partner and creative director at 72andSunny. "If you look around, it seems as if our armed forces are becoming more and more filled with drones and A.I., painting the picture of ‘what if’—what if things go bad with the direction we’re heading."

The campaign for Activision’s highly anticipated Call of Duty: Black Ops 2 uses a faux documentary starring Oliver North to posit a near-future nightmare war scenario.

BEHIND CALL OF DUTY’S UNCOMFORTABLY REAL WAR “DOCUMENTARY”