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The film director lost it on stage at CES 2014, reminding us how not to handle a freeze-up.

Bay’s first mistake was that he didn’t seem to have any of his lines memorized, relying instead on a teleprompter, so when the teleprompter failed, he wasn’t prepared to bounce back. Only later did he take to his blog to explain, “I got so excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. Then the prompter went up and down—then I walked off.”

Communication and behavior expert Deborah Grayson Riegel recommends memorizing at least the first three lines of your speech to “shift your brain out of panic mode and into memory-retrieval mode.”

Public speaking tips for Michael Bay (and you, too)