Let’s get this out of the way: Betabrand calls its synthetic fleece Vagisoft. Yes, it’s material named after a woman’s privates. And yes, cofounder Chris Lindland is aware of the product’s Beavis & Butthead-ness and occasionally fields complaints from people who aren’t comfortable with the concept—despite the fact that Betabrand markets the resulting garments as “so ineffably comfy, test subjects had to be removed from them with the Jaws of Life.”
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Kit Kat (the candy) creates an entire website spoofing KitKat (the Android OS).
Yahoo is redesigning its logo, but keeping the three worst parts about it.
Good morning, Tumblr! Here are a few social media tips to help your brand today:
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Turns out we all got it wrong. Monopoly Empire is different from the classic game in a number of ways, but the jail remains.
“If the work you’re promoting on social media isn’t getting enough traction to build a customer base, the answer is seldom that you need to promote it more. What it probably means is that you need to do better work—or at least refocus that work to be more valuable to its intended audience.”
From a branding standpoint, if a sexting scandal couldn’t kill Weiner’s credibility, surely Carlos Danger will.
Shedding its iconic red color, Coke has debuted a new look in Argentina. Coca-Cola Life, distinguished by its green label, is marketed as a “natural” and “green” low-calorie beverage in (what else?) a fully recyclable bottle that’s made with 30% plant material.
Oreo wins. Again.
If you followed Texas state senator Wendy Davis’ epic, 11-hour filibuster efforts against a bill that would have shut down all but five abortion clinics in the state (and quite possibly still will), you probably also know her shoes. As demonstrated by their newfound popularity on Amazon, the pink Mizuno Wave Riders she wore have become their own symbols of political resistance.
Can you recognize these online brands just based on the color of their sharing buttons? Answers, and some science behind color and branding.
A lesson in branding from Kings County Distillery, part of our new series The Takeaway.