Try to walk five blocks of any major city in the U.S., and you’re bound to come across at least one of Starbucks's 13,279 coffee shops. And if Starbucks has its way, a cup of tea could be the next cup of Joe.
"The reason why I can produce beautiful sweatshirts with tons of needlework and paneling and gussets, and custom hardware, is because I’m investing way, way more into my product than my competitors are."
The "Greatest Hoodie Ever" is a bold claim. But American Giant makes a case for itself.
"[The challenge] is getting communities and getting companies to truly keep pace with every single individual because this"—she waved her iPhone—"is enabling them," she said. "If you want to keep the next generation and if you want them to be united, you have to see this is how they live. You have to blow up all your existing policies—everything!—and rebuild them around this."
This summer, we asked Burberry CEO Angela Ahrendts about her company’s greatest challenge. That her first thought was to compare Burberry’s hurdles with that of Apple’s is telling.
Today, Apple named Ahrendts as the company’s new senior vice president of retail.
Starbucks trademarked “Duffin” (doughnut-muffin mashup), and immediately received backlash. Welcome to #duffingate.
Let’s get this out of the way: Betabrand calls its synthetic fleece Vagisoft. Yes, it’s material named after a woman’s privates. And yes, cofounder Chris Lindland is aware of the product’s Beavis & Butthead-ness and occasionally fields complaints from people who aren’t comfortable with the concept—despite the fact that Betabrand markets the resulting garments as “so ineffably comfy, test subjects had to be removed from them with the Jaws of Life.”
What not to do on 9/11, starring AT&T, the $9.11 newspaper deal, and others
Kit Kat (the candy) creates an entire website spoofing KitKat (the Android OS).
Yahoo is redesigning its logo, but keeping the three worst parts about it.
Good morning, Tumblr! Here are a few social media tips to help your brand today:
- The ultimate guide to Pinterest
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Launching your very own artisanal organic ketchup company? Here are 6 steps to making your own hipster logo.
Turns out we all got it wrong. Monopoly Empire is different from the classic game in a number of ways, but the jail remains.
“If the work you’re promoting on social media isn’t getting enough traction to build a customer base, the answer is seldom that you need to promote it more. What it probably means is that you need to do better work—or at least refocus that work to be more valuable to its intended audience.”
From a branding standpoint, if a sexting scandal couldn’t kill Weiner’s credibility, surely Carlos Danger will.