“Welcome to the social media era, where your brand has officially been occupied.”
"This new branding changes the whole identity and expression of the company." - CEO of Airbnb, Brian Chesky
Some scored big—others should’ve stayed on the bench.
Have you joined the Pinterest craze yet? Here’s everything you always wanted to know about the online pinboard site, but were afraid to ask.
A decade into the social media revolution, fatigue has set in. There are lots of ways to interact, but there are still only 24 hours in a day. What social media network is still worth your time?
For a growing number of brands, Pinterest is making the cut. According to Cincinnati-based marketing company Ahalogy, some 22% of Americans are now monthly visitors to the site, where people pin and share pictures and articles like you might pin magazine clippings on a bulletin board. While men are starting to join, the vast majority of Pinterest users are women, and they are generally younger women. If you’re marketing fishing equipment to retired gentlemen, then this is not your medium.
But if you’re trying to reach Pinterest’s core users of millennial moms, here’s how to stand out.
Twenty years ago Calvin Klein set the rules for sexy hipness with its now-iconic ck one ads. Featuring a fresh-faced Kate Moss and other of-the-moment models like Jenny Shimizu, the black-and-white ads launched the brand into ubiquity. Now, to commemorate the unisex fragrance’s 20th anniversary, Calvin Klein has re-imagined its inaugural ad for the selfie age.
The publishing industry’s packaging of women’s literary fiction in stereotypically girly covers makes great books seem trashy.
“Even when their artistic merits are equal, women writers often still lack the cultural authority of their male counterparts, and this rampant trashy branding contributes to that disparity.”
Happy Fourth! Love, corporate America.
Brand Keys, a brand loyalty and customer engagement consultancy, has released results of a survey pitting major brands against one another in a patriotism contest. Because nothing’s more American than competition!
Those who think modern advertising is lacking the gravitas provided by talking tunas will want to make a nostalgia-soaked stopover at SFO in the next few months. ”A World of Characters,” author and pop culture historian Warren Dotz’s collection of 300 iconic animals, mythical creatures, and anthropomorphic foods, is on display at the San Francisco International Airport through January 4.
"Like the mentally challenged Lennie in Of Mice and Men, brands have yet again picked up something cute and squished it to death."
We’re gathering up as many cringeworthy corporate selfies we can find. Who are some of the worst offenders you’ve come across?
It’s becoming more and more important for companies to find ways to make money without being evil. From creating shared value to using big data, here’s how that’s going to get even easier.
From personally motivated, world-changing ideas to a big boring brand that thrilled the Internet—these are the frontrunners for glory at the big Cannes adfest this month.
Marketers are on the pitch and ready to go. Here are our picks for early winners.
A fictional personality built a huge following for Marvel. Here’s how the man behind the Twitter mask did it.
Everyone knows Spider-Man and Iron Man, but do you know another Marvel Entertainment power player: Agent M?
Agent M is the twitter alias for Ryan Penagos, the executive editorial director of Marvel Entertainment’s Digital Media Group, who has been quietly building a massive personal Twitter following of 1.32 million sharing his insights on tacos, video games, pop culture (and yes quite a bit about comics as well).
Penagos was hired by Marvel in 2006 to kick-start the company’s online content back when social media was an emerging trend.
“In the beginning, we had two blogs and a variety of things that were very informal,” says Penagos. “They hired me to come in and go crazy. It was almost like the Wild West—I could do anything I wanted with some oversight.”
Graphic designer Jennifer Beatty, a graduate student at the School of Visual Arts in New York, decided to use the shrapnel from once-loved but now broken bikes to create something else people can love: art. The idea emerged when Beatty and her fellow students were tasked with creating a 100 Days project, in which the artist performs one basic operation every day for 100 days—to eventually add up to a larger piece of art. Beatty’s is called 100 Hoopties, “hooptie” being a slang term for a beat-up old bike.