Our hunt for the eureka moment may be in vain. New research suggests analogies can help your team come up with great new ideas.
Is your team hitting an idea wall? Maybe these blocks can unblock your brainstorming?
Before Indiana Jones, There Was Indiana Smith
The Brainstorming Process Is B.S. But Can We Rework It?
People in groups tend to sit back and let others do the work; they instinctively mimic others’ opinions and lose sight of their own; and, often succumb to peer pressure. The Emory University neuroscientist Gregory Berns found that when we take a stance different from the group’s, we activate the amygdala, a small organ in the brain associated with the fear of rejection. Professor Berns calls this “the pain of independence.”