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Betabrand, San Francisco-based e-commerce company, is showcasing a group of smart women in it’s newest assortment of spring clothing. But you won’t see just any smarties are appearing in Betabrand’s pants. “We sought out women with doctorates,” cofounder Chris Lindland tells CoCreate. You’ll see them reading or riding on the back of a motorbike, sporting stretch selvedge denim or shirtwaist dresses that range in price from $80 to $178. “Is it an industry first to focus on only the brainiest women? My guess: Yes.” 

Smartphone GPS capabilities have created a world where it’s almost impossible to get lost. But GPS neuroscientists have shown that our brains can physically change from GPS use.

People who often follow navigation instructions have less gray matter in their hippocamus, the part of the brain that encodes spatial memories.

After decades languishing in jars in the closet of an animal lab at the University of Texas, approximately 90 brains removed from mental patients are finally being documented—by a photographer and by college freshmen.

“Some of them are huge, some of them are really tiny. There was one that had no wrinkles at all,” says photographer Adam Voorhes. “I don’t even know how to explain it.”

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