For the past decade or so, NORAD has used Google Maps as the brains behind its Santa Tracker. But this year, Google has been replaced by Bing.
Today Bing is announcing a revamp of its front end, to make its search results more useful for users. But what’s much more interesting is what’s happening on the back end, underneath the hood, as Microsoft re-architects how the data used for search results is collected, stored, and repurposed.
“We decided we needed to reinvent search,” Bing director Stefan Weitz tells Fast Company.
Is that all?
Google, Alert: Bing Wants “To Model Every Object On The Planet,” Reinvent Search
