FastCompany Magazine

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There are two ways to explain why Bigfoot can’t be found. There’s the conventional view—that Bigfoot doesn’t exist—and then there’s what we might call the Donald Rumsfeld view: that the absence of evidence is not the evidence of absence. In this view, we haven’t found Bigfoot because we haven’t looked hard enough. Specifically, we haven’t looked with drones.

There are two ways to explain why Bigfoot can’t be found. There’s the conventional view—that Bigfoot doesn’t exist—and then there’s what we might call the Donald Rumsfeld view: that the absence of evidence is not the evidence of absence. In this view, we haven’t found Bigfoot because we haven’t looked hard enough. Specifically, we haven’t looked with drones.