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By some counts, the $177 billion meat-producing industry accounts for 18% of all greenhouse gas emissions.

So what better week than this one—following the People’s Climate March and during the UN Climate Change Summit—to talk about meat alternatives?

On this episode of The 29th FloorFast Company's Noah Robischon and Mark Wilson do just that, digging into everything from veggie-shaped ribs to what it might take to create the perfect fake burger. Other staffers, meanwhile, sampled Beyond Meat’s soy and pea-packed patties. Their verdict? Pretty tasty—but we still have a ways to go before we’re truly thinking outside the bun.

Beyond Meat is… Twitter!

Beyond Meat, a startup that makes vegan meat analogues, is making products that purportedly taste and feel like real meat (we haven’t yet confirmed this ourselves), have a better nutrition profile (no cholesterol, no saturated fat, but lots of protein), and will eventually be at a lower price point than the industrially-farmed stuff. The company has some surprising backers, especially the Obvious Corporation—a company founded by Twitter co-founders Evan Williams and Biz Stone and former Twitter VP of Product Jason Goldman—and venture capitalist powerhouse Kleiner Perkins Caufield Byers. Why is Beyond Meat garnering so much interest?

Biz Stone Explains Why Twitter’s Co-Founders Are Betting Big On A Vegan Meat Startup