FastCompany Magazine

The official Tumblr of Fast Company.

Your Personal Brand Is More Than Your Follower Count

Your brand isn’t about numbers, it’s about how people experience you in real life.

We’ve been discussing personal brands at Fast Company for a while now—like since 1997—but most of the time when we discuss the Brand Called You, we fittingly focus on Twitter tai chi and LinkedIn leverage. While these mediums are essential, we do live at least some of our lives offline—and your personal brand is present there, though you don’t get automated emails about it.
What we need, then, is a more holistic perspective. Writing for Forbes, Glenn Llopis supplies us with one:

"A personal brand is the total experience of someone having a relationship with who you are."

So live mindfully—and authentically.

Branding isn’t acting the part—performing all day will drain you—but rather the consequence of living with authenticity. Like a wise woman once said, “brand is an exhaust fume from you running the engine of your life.”


Read the rest here.
[Image: Flickr user Kurt Haubrich]

Your Personal Brand Is More Than Your Follower Count

Your brand isn’t about numbers, it’s about how people experience you in real life.

We’ve been discussing personal brands at Fast Company for a while now—like since 1997—but most of the time when we discuss the Brand Called You, we fittingly focus on Twitter tai chi and LinkedIn leverage. While these mediums are essential, we do live at least some of our lives offline—and your personal brand is present there, though you don’t get automated emails about it.

What we need, then, is a more holistic perspective. Writing for Forbes, Glenn Llopis supplies us with one:

"A personal brand is the total experience of someone having a relationship with who you are."

So live mindfully—and authentically.

Branding isn’t acting the part—performing all day will drain you—but rather the consequence of living with authenticity. Like a wise woman once said, “brand is an exhaust fume from you running the engine of your life.”

Read the rest here.

[Image: Flickr user Kurt Haubrich]

The common denominator in this trend seems to be a yearning for the “authentic.” Interestingly, things don’t need to actually be authentic as long as they feel authentic. In fact, they can be completely fake. Take Hipstamatic or Instagram, apps that let you simulate the look and feel of different types of old film photographs right in your iPhone, transforming your life as seen through Twitter and Facebook into a French new wave cinema storyboard. People have the ability to edit and broadcast their lives, and a lot of them are choosing to do so through an idealized analog retro filter in which they candidly appear as if they weren’t aware of being watched.

Perhaps a postmodernist would call this inauthentic authenticity.

The Current Rage In Branding: Fake Authenticity Is Now A-Okay