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Path CEO Dave Morin talks about the most important lesson he learned while working at Apple: Simplicity.

"Our competition…they’re confused. They chased after netbooks, now they’re trying to turn tablets into PCs, and PCs into tablets." —Tim Cook

We’re covering Apple’s event live. Follow along!
"Our competition…they’re confused. They chased after netbooks, now they’re trying to turn tablets into PCs, and PCs into tablets." —Tim Cook
We’re covering Apple’s event live. Follow along!
"[The challenge] is getting communities and getting companies to truly keep pace with every single individual because this"—she waved her iPhone—"is enabling them," she said. "If you want to keep the next generation and if you want them to be united, you have to see this is how they live. You have to blow up all your existing policies—everything!—and rebuild them around this."
This summer, we asked Burberry CEO Angela Ahrendts about her company’s greatest challenge. That her first thought was to compare Burberry’s hurdles with that of Apple’s is telling. Today, Apple named Ahrendts as the company’s new senior vice president of retail.

"[The challenge] is getting communities and getting companies to truly keep pace with every single individual because this"—she waved her iPhone—"is enabling them," she said. "If you want to keep the next generation and if you want them to be united, you have to see this is how they live. You have to blow up all your existing policies—everything!—and rebuild them around this."

This summer, we asked Burberry CEO Angela Ahrendts about her company’s greatest challenge. That her first thought was to compare Burberry’s hurdles with that of Apple’s is telling. 

Today, Apple named Ahrendts as the company’s new senior vice president of retail.

Two weeks ago, at Fast Company's Innovation by Design conference, Burberry CEO Angela Ahrendts spent time on stage praising her company’s recent collaboration with Apple for a fashion show. What Ahrendts neglected to mention, however, was that her partnership with Apple would soon extend beyond the runway.
Today, Apple announced that Ahrendts would be joining the company as senior vice president of retail and online stores, a newly created position, reporting to CEO Tim Cook. In her role, Ahrendts will “have oversight of the strategic direction, expansion and operation” of the Apple “consumer experience on and offline,” according to a statement Apple released late Monday evening. Most significantly, she brings a reverence for design and customer experience that’s consistent with Apple’s DNA—unlike her predecessor John Browett—which will be crucial in rejuvenating Cupertino’s retail experience.

Two weeks ago, at Fast Company's Innovation by Design conference, Burberry CEO Angela Ahrendts spent time on stage praising her company’s recent collaboration with Apple for a fashion show. What Ahrendts neglected to mention, however, was that her partnership with Apple would soon extend beyond the runway.

Today, Apple announced that Ahrendts would be joining the company as senior vice president of retail and online stores, a newly created position, reporting to CEO Tim Cook. In her role, Ahrendts will “have oversight of the strategic direction, expansion and operation” of the Apple “consumer experience on and offline,” according to a statement Apple released late Monday evening. Most significantly, she brings a reverence for design and customer experience that’s consistent with Apple’s DNA—unlike her predecessor John Browett—which will be crucial in rejuvenating Cupertino’s retail experience.

Less than a year after it refreshed its iMac line of desktops with a new, thin design, Apple has updated it yet again, this time, with more power under the hood. Like the Macbook Airs that launched in June, the iMacs now include fourth generation Intel Haswell processors, which should mean a significant improvement in graphics performance. The flipside? There’s still no sign of that retina display, something customers have long been clamoring for.

Here’s a quick rundown of the key changes.
Less than a year after it refreshed its iMac line of desktops with a new, thin design, Apple has updated it yet again, this time, with more power under the hood. Like the Macbook Airs that launched in June, the iMacs now include fourth generation Intel Haswell processors, which should mean a significant improvement in graphics performance. The flipside? There’s still no sign of that retina display, something customers have long been clamoring for.