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Path CEO Dave Morin talks about the most important lesson he learned while working at Apple: Simplicity.

"Our competition…they’re confused. They chased after netbooks, now they’re trying to turn tablets into PCs, and PCs into tablets." —Tim Cook

We’re covering Apple’s event live. Follow along!
"Our competition…they’re confused. They chased after netbooks, now they’re trying to turn tablets into PCs, and PCs into tablets." —Tim Cook
We’re covering Apple’s event live. Follow along!
"[The challenge] is getting communities and getting companies to truly keep pace with every single individual because this"—she waved her iPhone—"is enabling them," she said. "If you want to keep the next generation and if you want them to be united, you have to see this is how they live. You have to blow up all your existing policies—everything!—and rebuild them around this."
This summer, we asked Burberry CEO Angela Ahrendts about her company’s greatest challenge. That her first thought was to compare Burberry’s hurdles with that of Apple’s is telling. Today, Apple named Ahrendts as the company’s new senior vice president of retail.

"[The challenge] is getting communities and getting companies to truly keep pace with every single individual because this"—she waved her iPhone—"is enabling them," she said. "If you want to keep the next generation and if you want them to be united, you have to see this is how they live. You have to blow up all your existing policies—everything!—and rebuild them around this."

This summer, we asked Burberry CEO Angela Ahrendts about her company’s greatest challenge. That her first thought was to compare Burberry’s hurdles with that of Apple’s is telling. 

Today, Apple named Ahrendts as the company’s new senior vice president of retail.