FastCompany Magazine

The official Tumblr of Fast Company.

parislemon:

Yes, that’s Tim Cook narrating. As Rene Ritchie notes:

My best guess as to why Tim Cook narrated the “Better” video is because it speaks to Apple’s core values, and speaking to Apple’s core values is both deeply important to Tim Cook, and how he’s been positioned atop and within Apple.

You can say Tim Cook is not a product guy, but there’s no question that he knows better than anyone how Apple does what it does. And because he cares about it, he’s made that process… better.

fastcodesign:

Apple’s “Transparent Texting” Could Make Typing And Walking Safer
If you’re walking, you really shouldn’t be texting. While not as perilous as texting and driving, there’s no surer way to annoy fellow pedestrians than by zigzagging across a sidewalk, eyes glued to your precious screen. But if you absolutely must walk and text, Apple might have a new feature that could make that action safer.
More> Co.Design

fastcodesign:

Apple’s “Transparent Texting” Could Make Typing And Walking Safer

If you’re walking, you really shouldn’t be texting. While not as perilous as texting and driving, there’s no surer way to annoy fellow pedestrians than by zigzagging across a sidewalk, eyes glued to your precious screen. But if you absolutely must walk and text, Apple might have a new feature that could make that action safer.

More> Co.Design

Path CEO Dave Morin talks about the most important lesson he learned while working at Apple: Simplicity.

"Our competition…they’re confused. They chased after netbooks, now they’re trying to turn tablets into PCs, and PCs into tablets." —Tim Cook

We’re covering Apple’s event live. Follow along!
"Our competition…they’re confused. They chased after netbooks, now they’re trying to turn tablets into PCs, and PCs into tablets." —Tim Cook
We’re covering Apple’s event live. Follow along!