Best Buy puts Amy Poehler front and center, with something important on her mind.
There is already a thing called Tumbie, so perhaps this should become the Tumblie?
Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
Agency: Leo Burnett Target Demo: U.S. MEN AND WOMEN The Ad Folks: Chicago’s legendary agency currently handles Allstate, Fiat, McDonald’s—and many more. Their Campaign Strategy: The “Accidental Daughters” campaign would use humor and irreverence to upset stereotypes. First up would be Amy Poehler, followed by a series of other successful, iconoclastic women, like Lady Gaga.
From The Case For Girls