FastCompany Magazine

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"When the post-Depression years left shoppers skittish and merchants without much business, manufacturers had to innovate and devise new ways to jolt the economy back to life. And so began the beginning of an era that is still aggressively alive today: consumerism. New materials like vinyl, chrome, aluminum, and plywood excited customers again, and products became sleek and attractive in ways they hadn’t been before."  

A two-minute history of American industrial design

fastcodesign:

The latitude line N 40° 00’ 00”cuts the United States in half, roughly speaking, passing through New Jersey, Pennsylvania, Ohio, Indiana, Illinois, Missouri, Colorado, Utah, Nevada, and California, and serving as the border between Nebraska and Kansas along the way. The parallel intersects with a full longitudinal degree every 53 miles, creating 52 cartographically significant grid points from coast to coast, each delineating a broom-closet-sized patch of land of about 20 square feet. For the last 20 years, at these unique spots, Bruce Myren has slowly and methodically documented the country in photographs.

(via fastcodesign)