Her new album, “Theatre Is Evil,” is the most successful music-based Kickstarter project to date. But is Amanda Palmer’s tweet-happy, DIY, often NSFW approach a model for independent artists?
We’re down to the final minutes of the singer-songwriter-provocateur’s month-long Kickstarter campaign, a crowdfunding effort that shocked the entertainment world by becoming the site’s most successful music-based project to date. The pledges—which had an official target of $100,000, and which had privately been budgeted to hit $500,000—have already topped a million dollars.
To celebrate the countdown, Palmer, who the Huffington Post called “the social media queen of rock & roll,” is throwing a six-hour, block party-style celebration in a parking lot behind some warehouses along Brooklyn’s Gowanus Canal. To a surprisingly “classic pop” soundtrack (the Jackson 5, the Who, Ray Charles), she and her crew dressed up in old-time bathing suits and frolicked in an aquarium-style clear box on the back of a truck, scribbling the names of everyone who contributed on pages ripped out of phone books and holding each one up to the laptop that’s webcasting the event. In the end, it will be almost 25,000 names, each of whom pledged between $1 and $10,000 for a menu of products and experiences ranging from a download of her new album, Theatre is Evil, (out Tuesday, Sept. 11) to art books and customized turntables, up to private concerts and dinners with the artist.