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Ram Truck’s “Farmer” captured the attention of Super Bowl viewers using “So God Made a Farmer” by radio broadcaster Paul Harvey. Ram and agency The Richards Group commissioned 10 photographers including National Geographic icon William Albert Allard and documentary photographer Kurt Markus to capture American farm life for the ad.

Most commercials either go for the funny bone or go for the heart. Every now and then, though, some of them go for the jugular.

These ads always emerge right around Halloween—as though re-animated by some Madison Avenue Dr. Frankenstein. While most seasonal advertising can be as cloying as a bag full of fun-size candy bars, the best ads test the limits of how unsettling you can get while still selling something.

Click here to see the best Halloween ads ever (according to us).