A symphony of (obsolete) printers and fax machines perform Bob Dylan’s “The Times They Are A Changin’”.
Most commercials either go for the funny bone or go for the heart. Every now and then, though, some of them go for the jugular.
These ads always emerge right around Halloween—as though re-animated by some Madison Avenue Dr. Frankenstein. While most seasonal advertising can be as cloying as a bag full of fun-size candy bars, the best ads test the limits of how unsettling you can get while still selling something.
Click here to see the best Halloween ads ever (according to us).
Christina Chaey reports:
"The MTA’s iconic blue-and-gold MetroCard, wielded daily by 8.5 million New York City public transit riders, is getting a new look, brought to you by retail stores around the city who are turning your transit card into a coupon.
Starting this week, NYC riders will start seeing branded cards featuring coupons or promotions from retail stores.
Gap, for example, is using the MetroCard’s real estate to promote its newly remodeled flagship retail store in Chelsea. It’s also offering MTA riders 20% off through November 18 when they present their Gap-branded MetroCards at any retail location.”
Spots created by BBDO New York stress—in a lighthearted way—that nobody loves you like HBO GO.
"Who wants a Stylus? You have to get ‘em; put ‘em away; you lose ‘em—yuck! Nobody wants a Stylus! We’re going to use the best pointing device in the world…We’re going to use our fingers."
That was Steve Jobs in 2007, as he unveiled the iPhone to the world. But even five years after the unrivaled success of Apple’s smartphone and its subsequent touch-screen iPad cousin, competitors in the space are still heralding the Stylus pen as central to interacting with mobile devices—fingers be damned. A whole range of smartphones and tablets still come with a pen accessory; Microsoft showed off a Stylus in June when it revealed its much ballyhooed Surface tablet; and only this week, Samsung made the S Pen the key differentiator for its Galaxy Note 10.1 tablet. “The S Pen…really, truly changes the game,” said Samsung Electronics America president Tim Baxter.
But even after over a decade on the market, it’s clear brands still have no idea how to market e-ink accessories. Looking back at years of promotions for Stylus pens, what’s readily apparent is how few benefits marketers can imagine for the devices—which is perhaps indicative of how little benefit Stylus pens actually provide consumers.
Like many famous authors, Theodor Seuss Geisel was an ad guy before he became a household name. See his work here, from UC San Diego’s Dr. Seuss Collection.
More pictures Before Green Eggs: The Advertising Work Of Dr. Seuss
Combining the efforts of 25 artists from 8 countries, “Brandalism” is both art project and mission statement: the world’s first international “subvertising” collaboration
[Ironically, we are unable to turn off the interstitial ads in this slideshow!]
There are few surprises among the six brands that creative agency types most want to work with in the latest global desirability rankings. But how do those brands create the kind of culture that makes them consistent talent magnets? Gary Stolkin, head of talent recruitment and consulting company, The Talent Business, discusses the traits of idea-first brands.
Famous for its opening theatrics, the Saatchi & Saatchi New Directors Showcase in Cannes was as much a mesmerizing technical show as it was a bit of foreshadowing of the content to come.
With a pink, glowing pyramid on center stage dubbed the Dream Object, the show began with an ethereal future-voice greeting the audience with “You have made it to the other side”. As a group of flying mini-drone machines started a riveting choreographed lighted dance the voice continued, “You need not fear the great unknown anymore. Soon all will be revealed.”
While the space lady literally meant the year’s chosen directors were to be revealed, the body of work selected by Saatchi & Saatchi’s global creatives tells a story about the brave new world that modern upstart directors face, one where invention and proactive creativity prevails.
Nike+ Fuelband and Curators of Sweden win the top prize for digital marketing at Cannes.
Principles of interconnectedness and interactivity were the guiding forces for the jury of the Cyber Lions in Cannes, said jury president, Google Creative Lab executive creative director Iain Tait as Curators of Sweden from the Swedish Institute and Nike+ Fuelband from Nike and R/GA were revealed as the two Grand Prix winners for the category—in other words, the best digital marketing initiatives that the brand world has to offer.
They’re a necessary evil, and when done right, are crucial in telling a creative story. But still, case study films have become the stuff of eye-rolling parody and the risk is that the focus is on the stat-packed overview, not the actual creative idea and experience. Here, top agency leaders—and award show jurors—weigh in on how to make the best case.
Here, our picks for the most likely of top prize winners—the industry’s best work from last year and early this year.
Guess who thought up this portable wooden house that is self-powered and completely off the grid? An advertising agency.
The home is powered mainly by an organic photovoltaic film on the structure and by the Nissan Leaf electric car (acting as a generator), which generates 24 kW per hour. The designers believe that these two power sources combined can provide all the energy the house might need.