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Have you been brought to tears by an ad, or five, over the last while? It’s not hormones/your meds/the lunar cycle/the polar vortex. Here, we look at the most weepy ads of the last few years and talk to ad players about why brands have gotten so damn emotional.

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parislemon:

Yes, that’s Tim Cook narrating. As Rene Ritchie notes:

My best guess as to why Tim Cook narrated the “Better” video is because it speaks to Apple’s core values, and speaking to Apple’s core values is both deeply important to Tim Cook, and how he’s been positioned atop and within Apple.

You can say Tim Cook is not a product guy, but there’s no question that he knows better than anyone how Apple does what it does. And because he cares about it, he’s made that process… better.

With “Dissolving Europe,” Berlin-based street artist Vermibus is turning street ads into ghastly masterpieces, with the help of some dangerous chemicals.
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With “Dissolving Europe,” Berlin-based street artist Vermibus is turning street ads into ghastly masterpieces, with the help of some dangerous chemicals.

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"The resulting campaign was, in true Portland fashion, unconventional. Understanding that young locals prefer to discover things instead of being told what to buy, Helm suggested a subtle campaign focused on billboards. "It had no call to action, no name of the team, no mention of the sport, no URL," says Helm." 
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"The resulting campaign was, in true Portland fashion, unconventional. Understanding that young locals prefer to discover things instead of being told what to buy, Helm suggested a subtle campaign focused on billboards. "It had no call to action, no name of the team, no mention of the sport, no URL," says Helm." 

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