As if serving up ice cream trucks, kitties, and Transformers weren’t enough to grab your attention: For one day only, Uber will try to shake up the monolithic wedding industrial complex by delivering marriage licenses to couples too lazy to trek down to city hall. And they say the institution of marriage is a sham!
"Like the mentally challenged Lennie in Of Mice and Men, brands have yet again picked up something cute and squished it to death."
We’re gathering up as many cringeworthy corporate selfies we can find. Who are some of the worst offenders you’ve come across?
How do you get people world-wide to talk about trucks? And how do you get truckers interested in driving them? For Volvo Trucks, the answer was: think big. So in the series of viral films it created testing new features, the “Live Tests” involved were bold and—in the case of one of the hottest contenders for honors at Cannes Lions 2014—quite literally: epic.
In an industry dominated by price comparison, we wanted to create something truly engaging to remind us all how magical flying really is.
Sitting out in the garden one day, I realized that the reason my two young daughters stopped whatever it was that they were doing and gazed up into the sky pointing whenever a plane flew overhead, was because they were filled with wonder and amazement. To them, planes were magical.
One of Arthur C Clarke’s most famous quotes that gets used fairly regularly these days sprung to mind: “Any sufficiently advanced technology is indistinguishable from magic.” In my children’s eyes, planes were something they didn’t understand. In their eyes, they may as well have been dragons or flying unicorns. Magical. All we needed to do was to remind everyone else of that and take them back to that magical moment when they first flew.
From personally motivated, world-changing ideas to a big boring brand that thrilled the Internet—these are the frontrunners for glory at the big Cannes adfest this month.
Marketers are on the pitch and ready to go. Here are our picks for early winners.
A fictional personality built a huge following for Marvel. Here’s how the man behind the Twitter mask did it.
Everyone knows Spider-Man and Iron Man, but do you know another Marvel Entertainment power player: Agent M?
Agent M is the twitter alias for Ryan Penagos, the executive editorial director of Marvel Entertainment’s Digital Media Group, who has been quietly building a massive personal Twitter following of 1.32 million sharing his insights on tacos, video games, pop culture (and yes quite a bit about comics as well).
Penagos was hired by Marvel in 2006 to kick-start the company’s online content back when social media was an emerging trend.
“In the beginning, we had two blogs and a variety of things that were very informal,” says Penagos. “They hired me to come in and go crazy. It was almost like the Wild West—I could do anything I wanted with some oversight.”
Graphic designer Jennifer Beatty, a graduate student at the School of Visual Arts in New York, decided to use the shrapnel from once-loved but now broken bikes to create something else people can love: art. The idea emerged when Beatty and her fellow students were tasked with creating a 100 Days project, in which the artist performs one basic operation every day for 100 days—to eventually add up to a larger piece of art. Beatty’s is called 100 Hoopties, “hooptie” being a slang term for a beat-up old bike.
In the Maine backwoods, a loner with no TV or hot water heater lives mostly in obscurity, even as his face is plastered on beauty products sold around the world.
WestJet is a consistently top-rated brand in Canada thanks to its competitive prices and enviable customer service. But if you thought giving away free stuff at Christmas was nice, this Father’s Day surprise might just give you goosebumps.
“We’re somewhat the uninvited guest,” says Cliff Marks, president of sales and marketing at NCM Media Networks, which produces the program. “No one comes to the movies and says, ‘I wonder what’s going to be in the pre-show.’ But since we’ve created this show, you wouldn’t believe how great the consumer response is.”
When it launched in 2002, he says, people booed and threw stuff at the screen. Today, in surveys, 95% of viewers say they like it.
A survey reveals which companies in advertising, design, entertainment, and tech would most tempt freelancers into the full time.