FastCompany Magazine

The official Tumblr of Fast Company.

Oh Grrrrrrreatt, 300 Vintage Ad Characters Have Invaded SFO
Those who think modern advertising is lacking the gravitas provided by talking tunas will want to make a nostalgia-soaked stopover at SFO in the next few months. ”A World of Characters,” author and pop culture historian Warren Dotz’s collection of 300 iconic animals, mythical creatures, and anthropomorphic foods, is on display at the San Francisco International Airport through January 4.
Slideshow>

Oh Grrrrrrreatt, 300 Vintage Ad Characters Have Invaded SFO

Those who think modern advertising is lacking the gravitas provided by talking tunas will want to make a nostalgia-soaked stopover at SFO in the next few months. ”A World of Characters,” author and pop culture historian Warren Dotz’s collection of 300 iconic animals, mythical creatures, and anthropomorphic foods, is on display at the San Francisco International Airport through January 4.

Slideshow>

How Volvo Trucks Pulled Off An Epic Split And A Game-Changing Campaign
How do you get people world-wide to talk about trucks? And how do you get truckers interested in driving them? For Volvo Trucks, the answer was: think big. So in the series of viral films it created testing new features, the “Live Tests” involved were bold and—in the case of one of the hottest contenders for honors at Cannes Lions 2014—quite literally: epic.
Read More>

How Volvo Trucks Pulled Off An Epic Split And A Game-Changing Campaign

How do you get people world-wide to talk about trucks? And how do you get truckers interested in driving them? For Volvo Trucks, the answer was: think big. So in the series of viral films it created testing new features, the “Live Tests” involved were bold and—in the case of one of the hottest contenders for honors at Cannes Lions 2014—quite literally: epic.

Read More>

Anatomy Of A Cannes Contender: British Airways’ Magic Posters That Point At Planes
In an industry dominated by price comparison, we wanted to create something truly engaging to remind us all how magical flying really is.
Sitting out in the garden one day, I realized that the reason my two young daughters stopped whatever it was that they were doing and gazed up into the sky pointing whenever a plane flew overhead, was because they were filled with wonder and amazement. To them, planes were magical.
One of Arthur C Clarke’s most famous quotes that gets used fairly regularly these days sprung to mind: “Any sufficiently advanced technology is indistinguishable from magic.” In my children’s eyes, planes were something they didn’t understand. In their eyes, they may as well have been dragons or flying unicorns. Magical. All we needed to do was to remind everyone else of that and take them back to that magical moment when they first flew.
Read More>

Anatomy Of A Cannes Contender: British Airways’ Magic Posters That Point At Planes

In an industry dominated by price comparison, we wanted to create something truly engaging to remind us all how magical flying really is.

Sitting out in the garden one day, I realized that the reason my two young daughters stopped whatever it was that they were doing and gazed up into the sky pointing whenever a plane flew overhead, was because they were filled with wonder and amazement. To them, planes were magical.

One of Arthur C Clarke’s most famous quotes that gets used fairly regularly these days sprung to mind: “Any sufficiently advanced technology is indistinguishable from magic.” In my children’s eyes, planes were something they didn’t understand. In their eyes, they may as well have been dragons or flying unicorns. Magical. All we needed to do was to remind everyone else of that and take them back to that magical moment when they first flew.

Read More>

A fictional personality built a huge following for Marvel. Here’s how the man behind the Twitter mask did it.
Everyone knows Spider-Man and Iron Man, but do you know another Marvel Entertainment power player: Agent M?
Agent M is the twitter alias for Ryan Penagos, the executive editorial director of Marvel Entertainment’s Digital Media Group, who has been quietly building a massive personal Twitter following of 1.32 million sharing his insights on tacos, video games, pop culture (and yes quite a bit about comics as well).
Penagos was hired by Marvel in 2006 to kick-start the company’s online content back when social media was an emerging trend.
“In the beginning, we had two blogs and a variety of things that were very informal,” says Penagos. “They hired me to come in and go crazy. It was almost like the Wild West—I could do anything I wanted with some oversight.”
Read More>

A fictional personality built a huge following for Marvel. Here’s how the man behind the Twitter mask did it.

Everyone knows Spider-Man and Iron Man, but do you know another Marvel Entertainment power player: Agent M?

Agent M is the twitter alias for Ryan Penagos, the executive editorial director of Marvel Entertainment’s Digital Media Group, who has been quietly building a massive personal Twitter following of 1.32 million sharing his insights on tacos, video games, pop culture (and yes quite a bit about comics as well).

Penagos was hired by Marvel in 2006 to kick-start the company’s online content back when social media was an emerging trend.

“In the beginning, we had two blogs and a variety of things that were very informal,” says Penagos. “They hired me to come in and go crazy. It was almost like the Wild West—I could do anything I wanted with some oversight.”

Read More>

Bikes Gave Their Lives To Be Reassembled As Famous Logos

Graphic designer Jennifer Beatty, a graduate student at the School of Visual Arts in New York, decided to use the shrapnel from once-loved but now broken bikes to create something else people can love: art. The idea emerged when Beatty and her fellow students were tasked with creating a 100 Days project, in which the artist performs one basic operation every day for 100 days—to eventually add up to a larger piece of art. Beatty’s is called 100 Hoopties, “hooptie” being a slang term for a beat-up old bike.

See More>