It’s hard to call someone a damn, dirty ape—as Charlton Heston once famously did—when they’re decked out head to toe in Armani.
Adidas Originals, in partnership with Champs Sports, taps Lil Jon, RG3, DeMarco Murray, and Von Miller for 25-episode series.
Add a little humanity to your commercialism: Project Gregory outfits grid-connected billboards with everything a person might need to survive.
It’s been called the “ultimate mom phone.” So how does Amazon sell a coveted market segment with considerable spending power on its new Fire Phone, the online retailer’s first leap into the smartphone business?
It uses kids. Adorable, totally insufferable little kids.
Some scored big—others should’ve stayed on the bench.
Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.
A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way.
The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.
Despite how dreamy the ad is, you’d be surprised just how much of it was shot in-camera.
“I am Grumpy Cat’s human,” Bundesen says when I ask her if she owns the cat. “She owns me.”
A toilet-paper brand weighing in on the LeBron James news makes for a really crappy social-media moment.
What’s it look like when two people who’ve never met before take each other’s clothes off? Find out in this video that also serves as a promo for “Masters of Sex.”
With this new PSA, the environmental group turns up the shame on the toy brand’s partnership with Shell Oil.
Have you joined the Pinterest craze yet? Here’s everything you always wanted to know about the online pinboard site, but were afraid to ask.
A decade into the social media revolution, fatigue has set in. There are lots of ways to interact, but there are still only 24 hours in a day. What social media network is still worth your time?
For a growing number of brands, Pinterest is making the cut. According to Cincinnati-based marketing company Ahalogy, some 22% of Americans are now monthly visitors to the site, where people pin and share pictures and articles like you might pin magazine clippings on a bulletin board. While men are starting to join, the vast majority of Pinterest users are women, and they are generally younger women. If you’re marketing fishing equipment to retired gentlemen, then this is not your medium.
But if you’re trying to reach Pinterest’s core users of millennial moms, here’s how to stand out.
Twenty years ago Calvin Klein set the rules for sexy hipness with its now-iconic ck one ads. Featuring a fresh-faced Kate Moss and other of-the-moment models like Jenny Shimizu, the black-and-white ads launched the brand into ubiquity. Now, to commemorate the unisex fragrance’s 20th anniversary, Calvin Klein has re-imagined its inaugural ad for the selfie age.
With proceeds partially going to shark conservation, Quint would never approve.
To celebrate both the film’s 29th anniversary and the Fourth of July weekend (when all of Jaws's shark attacks happened), the company is re-releasing the beer with the now iconic 1975 can design.