Have you joined the Pinterest craze yet? Here’s everything you always wanted to know about the online pinboard site, but were afraid to ask.
A decade into the social media revolution, fatigue has set in. There are lots of ways to interact, but there are still only 24 hours in a day. What social media network is still worth your time?
For a growing number of brands, Pinterest is making the cut. According to Cincinnati-based marketing company Ahalogy, some 22% of Americans are now monthly visitors to the site, where people pin and share pictures and articles like you might pin magazine clippings on a bulletin board. While men are starting to join, the vast majority of Pinterest users are women, and they are generally younger women. If you’re marketing fishing equipment to retired gentlemen, then this is not your medium.
But if you’re trying to reach Pinterest’s core users of millennial moms, here’s how to stand out.
Twenty years ago Calvin Klein set the rules for sexy hipness with its now-iconic ck one ads. Featuring a fresh-faced Kate Moss and other of-the-moment models like Jenny Shimizu, the black-and-white ads launched the brand into ubiquity. Now, to commemorate the unisex fragrance’s 20th anniversary, Calvin Klein has re-imagined its inaugural ad for the selfie age.
Brand Keys, a brand loyalty and customer engagement consultancy, has released results of a survey pitting major brands against one another in a patriotism contest. Because nothing’s more American than competition!
In this new campaign British comedian Stephen Merchant voices his displeasure at this annual anti-British celebration. “That’s like your girlfriend breaking up with you and then celebrating with fireworks every year, for 300 years.”
Those who think modern advertising is lacking the gravitas provided by talking tunas will want to make a nostalgia-soaked stopover at SFO in the next few months. ”A World of Characters,” author and pop culture historian Warren Dotz’s collection of 300 iconic animals, mythical creatures, and anthropomorphic foods, is on display at the San Francisco International Airport through January 4.
As if serving up ice cream trucks, kitties, and Transformers weren’t enough to grab your attention: For one day only, Uber will try to shake up the monolithic wedding industrial complex by delivering marriage licenses to couples too lazy to trek down to city hall. And they say the institution of marriage is a sham!
How do you get people world-wide to talk about trucks? And how do you get truckers interested in driving them? For Volvo Trucks, the answer was: think big. So in the series of viral films it created testing new features, the “Live Tests” involved were bold and—in the case of one of the hottest contenders for honors at Cannes Lions 2014—quite literally: epic.