Twenty years ago Calvin Klein set the rules for sexy hipness with its now-iconic ck one ads. Featuring a fresh-faced Kate Moss and other of-the-moment models like Jenny Shimizu, the black-and-white ads launched the brand into ubiquity. Now, to commemorate the unisex fragrance’s 20th anniversary, Calvin Klein has re-imagined its inaugural ad for the selfie age.
With proceeds partially going to shark conservation, Quint would never approve.
To celebrate both the film’s 29th anniversary and the Fourth of July weekend (when all of Jaws's shark attacks happened), the company is re-releasing the beer with the now iconic 1975 can design.
Happy Fourth! Love, corporate America.
Brand Keys, a brand loyalty and customer engagement consultancy, has released results of a survey pitting major brands against one another in a patriotism contest. Because nothing’s more American than competition!
In this new campaign British comedian Stephen Merchant voices his displeasure at this annual anti-British celebration. “That’s like your girlfriend breaking up with you and then celebrating with fireworks every year, for 300 years.”
Harnessing content created by the user is not just an affordable marketing strategy; it’s also pretty powerful stuff.
The ability to measure the reach of video loops signals Vine could become a platform for advertisers.
Those who think modern advertising is lacking the gravitas provided by talking tunas will want to make a nostalgia-soaked stopover at SFO in the next few months. ”A World of Characters,” author and pop culture historian Warren Dotz’s collection of 300 iconic animals, mythical creatures, and anthropomorphic foods, is on display at the San Francisco International Airport through January 4.
Of course, the knowledge that a billboard is being replaced because it’s too disturbing is way better publicity for a horror show than the eye-worm billboard itself could possibly offer.
This ad really knocks it out of the park!
As if serving up ice cream trucks, kitties, and Transformers weren’t enough to grab your attention: For one day only, Uber will try to shake up the monolithic wedding industrial complex by delivering marriage licenses to couples too lazy to trek down to city hall. And they say the institution of marriage is a sham!
"Like the mentally challenged Lennie in Of Mice and Men, brands have yet again picked up something cute and squished it to death."
We’re gathering up as many cringeworthy corporate selfies we can find. Who are some of the worst offenders you’ve come across?
How do you get people world-wide to talk about trucks? And how do you get truckers interested in driving them? For Volvo Trucks, the answer was: think big. So in the series of viral films it created testing new features, the “Live Tests” involved were bold and—in the case of one of the hottest contenders for honors at Cannes Lions 2014—quite literally: epic.
In an industry dominated by price comparison, we wanted to create something truly engaging to remind us all how magical flying really is.
Sitting out in the garden one day, I realized that the reason my two young daughters stopped whatever it was that they were doing and gazed up into the sky pointing whenever a plane flew overhead, was because they were filled with wonder and amazement. To them, planes were magical.
One of Arthur C Clarke’s most famous quotes that gets used fairly regularly these days sprung to mind: “Any sufficiently advanced technology is indistinguishable from magic.” In my children’s eyes, planes were something they didn’t understand. In their eyes, they may as well have been dragons or flying unicorns. Magical. All we needed to do was to remind everyone else of that and take them back to that magical moment when they first flew.