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  • Q: How did you get to be the face of the Venmo campaign?
  • A: Mostly luck; I was just in the right place at the right time. Iqram, one of our cofounders, spotted me making coffee for myself in the morning after an uninspiring meeting with an ad agency and had one of those moments of clarity. Apparently “Lucas uses Venmo” has a good cadence.

  • Q: Do you regret your facial hair choice?

  • A: I didn’t have a choice. We shot the ads during Movember.

Lucas speaks.

Advertising on porn sites works, just ask Eat24

"It makes perfect sense when you think about it. They enjoy a life without pants and are constantly working up a huge appetite. Eat24 and porn stars are a match made in sexy heaven!"

…the first unusually hot day of the year correlates with a surge in air conditioner sales in Chicago, but not in muggy Atlanta—there, people wait through an average of two hot days before heading to the appliance store. When the crafts retailer Michaels approached the Weather Channel about advertising on rainy days—when craft projects are popular—the Weather Channel found Michaels’ sales increased not on actual rainy days, but instead when an extended forecast predicted rain within the next three days.

The Weather Channel knows what you want to buy

This is the first in a new Co.Create series called Master Class wherein top talents from various creative fields explain, in detail, how they do what they do. 
Post Super Bowl XLVI: How To Make A Great Commercial. An in depth, step-by-step look at how to conceive, develop and produce a spot, from one of the art form’s top names, Gerry Graf. —->This is Part One.

This is the first in a new Co.Create series called Master Class wherein top talents from various creative fields explain, in detail, how they do what they do.

Post Super Bowl XLVI: How To Make A Great Commercial. An in depth, step-by-step look at how to conceive, develop and produce a spot, from one of the art form’s top names, Gerry Graf. —->This is Part One.


Playground Sessions is a new human/software combo approach to learning to play an instrument from Zag, a brand development unit of ad agency BBH. Zag partnered with self-taught YouTube piano phenomenon David Sides and digital company Rain Interactive on the web-based learning system. Playground Sessions allows users to learn piano by playing popular  tracks, with Sides acting as a step-by-step video guide. Students can  follow along with Sides on specific tracks, then, in practice mode, they  can play songs while getting automated feedback, with green and red  indicators of correct and incorrect notes.
Used to be the best an agency could do is build a rep as a stellar service provider. But recently, they’ve become more entrepreneurial—building their own brands along with their client’s fortunes.

7 Ways To Build A Brand From Scratch, Inspired By “Playground Sessions”

Playground Sessions is a new human/software combo approach to learning to play an instrument from Zag, a brand development unit of ad agency BBH. Zag partnered with self-taught YouTube piano phenomenon David Sides and digital company Rain Interactive on the web-based learning system. Playground Sessions allows users to learn piano by playing popular tracks, with Sides acting as a step-by-step video guide. Students can follow along with Sides on specific tracks, then, in practice mode, they can play songs while getting automated feedback, with green and red indicators of correct and incorrect notes.

Used to be the best an agency could do is build a rep as a stellar service provider. But recently, they’ve become more entrepreneurial—building their own brands along with their client’s fortunes.

7 Ways To Build A Brand From Scratch, Inspired By “Playground Sessions”