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"The premise of the game is rooted in what’s going on today," says Jason Norcross, partner and creative director at 72andSunny. "If you look around, it seems as if our armed forces are becoming more and more filled with drones and A.I., painting the picture of ‘what if’—what if things go bad with the direction we’re heading."

The campaign for Activision’s highly anticipated Call of Duty: Black Ops 2 uses a faux documentary starring Oliver North to posit a near-future nightmare war scenario.
BEHIND CALL OF DUTY’S UNCOMFORTABLY REAL WAR “DOCUMENTARY”

"The premise of the game is rooted in what’s going on today," says Jason Norcross, partner and creative director at 72andSunny. "If you look around, it seems as if our armed forces are becoming more and more filled with drones and A.I., painting the picture of ‘what if’—what if things go bad with the direction we’re heading."

The campaign for Activision’s highly anticipated Call of Duty: Black Ops 2 uses a faux documentary starring Oliver North to posit a near-future nightmare war scenario.

BEHIND CALL OF DUTY’S UNCOMFORTABLY REAL WAR “DOCUMENTARY”

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
Agency: 72andSunny Target Demo: U.S. younger males. The Ad Folks: From L.A. and Amsterdam, these are the people who brought you K-Swiss sneakers “sponsored by” Kenny Powers. Their Campaign Strategy: With cheeky fake blurbs, this campaign appeals to would-be dads by hyping baby girls as the “high-performance” child. The downloadable configurator app borrows from popular high-performance automobile apps. Your girl as a souped-up Mustang—that’s an equation a guy can love.
From The Case For Girls

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

Agency: 72andSunny Target Demo: U.S. younger males. The Ad Folks: From L.A. and Amsterdam, these are the people who brought you K-Swiss sneakers “sponsored by” Kenny Powers. Their Campaign Strategy: With cheeky fake blurbs, this campaign appeals to would-be dads by hyping baby girls as the “high-performance” child. The downloadable configurator app borrows from popular high-performance automobile apps. Your girl as a souped-up Mustang—that’s an equation a guy can love.

From The Case For Girls