In a difficult market where most companies are facing some tough financial decisions, it is more important than ever to make sure your more...
As brand owners or the brand itself (Personal Branding), it should be a concern to us to build a lasting brand that does not fizzle out before its...
David G. Morrison defines creativity as ‘knowledge times imagination times evaluation because when if any of these is missing, there will be no...
When all is said and done, brand is all about perception, experience and memory of the brand users. Brands-in whatever form belongs to the target...
One hundred and twenty seven years ago this...
There are currently a bazillion blogs and articles on what any business or entrepreneur can be doing right now to weather the economic crisis and...
Choosing to market with billboards can introduce your company to a lot of people and help build a customer base within your local market. For all...
One of the great joys in life is the experience of discovery. Whether it's launching off on an untraveled bike trail or taking a chance on...
Hats off to Hitachi and their team of filmmakers. Why? Because they used the simplest code in corporate...
Color plays one of the most important roles in determining an emotional response to a space, websites included, and yet color palettes in web...
A couple of months ago, we wrote a post about our office dog,...
It’s obvious that brands and companies are doing everything possible to figure out how they can...
With the Detroit bailout now a wreck, the refrain from the impacted carmakers is that a the money is still necessary, because "consumers won't buy...
I read with some interest today that Circuit City, the consumer electronics retailer, is filing for bankruptcy. It was interesting...
Which wing of an airplane is the most important? ...
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Smart Marketing in a Down...
A blog by The Creative Alliance president David Heitman
In a recent posting on my Blog (www.liquidbrandexchange.com) I discussed the new Pepsi brand design. So, it seems appropriate to follow that...
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I remember when the Saturn brand was first launched. It had a terrific logo, ...
When planning and implementing your brand-building strategy, take the time to consider customer loyalty as an important element. Your company...
Don Ortner, Chief Solutions Officer and founder of Q-Leadership, rebels against the one-size-fits-all-easy-secret approach found in business...
