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jessapril:

“Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.” 

I’m not a Chipotle-eater, but this is pretty cool. (Thanks Ben, for the look.)

Read more about the campaign.

  1. virenprogramme-2013 reblogged this from fastcompany
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  6. mmassie reblogged this from ericfriedman and added:
    Genius marketing by Chipotle - whether they adhere to the message they convey here or not - wrapped in an amazing Willie...
  7. nocarbon reblogged this from fastcompany
  8. themoosebody reblogged this from fastcompany and added:
    McDonald’s had a minor ownership of Chipotle at one point.
  9. ericfriedman reblogged this from jessapril and added:
    Awesome Chipotle video
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  14. slai reblogged this from fastcompany and added:
    Convergence of pop culture + food + CSR
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  17. fastcompany reblogged this from jessapril and added:
    Read more about the campaign.
  18. jessapril posted this