The CEO of JoyTunes, a music-learning app, is now giving away his product to the 40 of its previously paying customers who use it most.
Sacrificing 40% of your profits? It’s certainly a leap of faith. But Kaminka—and his investors—feel that to do otherwise would be to miss out on a big opportunity. “This technological trend happening now in music education means for me that I can be dominant here. Someone will take over and be the standard, and that’s the opportunity for JoyTunes,” says Kaminka. It’s not merely a question of grabbing the most market share, either, he suggests. He thinks that by making JoyTunes more broadly accessible, he can actually grow the market of digital music learning in its entirety.