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In honor of the man who created the iconic logos for IBM, UPS, and ABC, here’s a trove of Rand designs, interviews, and tributes.
Legendary graphic designer Paul Rand is revered as the creator of logos for corporations like IBM, ABC, UPS, and NeXT, and author of many books including the seminal, recently reissued Thoughts on Design. He passed away in 1996, but would have been 100 this week, and his legacy is still as strong as ever.
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In honor of the man who created the iconic logos for IBM, UPS, and ABC, here’s a trove of Rand designs, interviews, and tributes.

Legendary graphic designer Paul Rand is revered as the creator of logos for corporations like IBM, ABC, UPS, and NeXT, and author of many books including the seminal, recently reissued Thoughts on Design. He passed away in 1996, but would have been 100 this week, and his legacy is still as strong as ever.

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