A Dutch designer imagines a better way to brand the Korean giant.
For 21 years, the Samsung name as served as the company logo, occasionally superimposed over a wobbly blue oval. It’s the kind of logo that’s fine on washing machines and televisions, but incredibly boring on something personal, like a smartphone. Never is this more apparent than when compared to the branding of Samsung’s arch-enemy in Cupertino, which is simply the silhouette of an apple.
Regardless, Samsung sells more smartphones and tablets than even Apple does. Doesn’t it deserve branding just as good?