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A Dutch designer imagines a better way to brand the Korean giant.
For 21 years, the Samsung name as served as the company logo, occasionally superimposed over a wobbly blue oval. It’s the kind of logo that’s fine on washing machines and televisions, but incredibly boring on something personal, like a smartphone. Never is this more apparent than when compared to the branding of Samsung’s arch-enemy in Cupertino, which is simply the silhouette of an apple.
Regardless, Samsung sells more smartphones and tablets than even Apple does. Doesn’t it deserve branding just as good?
Read More>

A Dutch designer imagines a better way to brand the Korean giant.

For 21 years, the Samsung name as served as the company logo, occasionally superimposed over a wobbly blue oval. It’s the kind of logo that’s fine on washing machines and televisions, but incredibly boring on something personal, like a smartphone. Never is this more apparent than when compared to the branding of Samsung’s arch-enemy in Cupertino, which is simply the silhouette of an apple.

Regardless, Samsung sells more smartphones and tablets than even Apple does. Doesn’t it deserve branding just as good?

Read More>

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    A Dutch designer imagines a better way to brand the Korean giant. For 21 years, the Samsung name as served as the...
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