NPR (npr) One rethinks everything, even ditching the Like button.
Stark white and minimally designed, the new NPR One app looks like a paradigm of technology. But surprisingly, the app isn’t powered by algorithms, filters, or other pseudo-intelligence—it’s still good old human editor curation on the backend.
“For us, the algorithm that programs the app is very importantly focused on the human curation part of it,” says NPR VP of digital media Zach Brand. “A lot of people tend to think of it in terms of machine learning—which is a portion as well—but we have dedicated staff making sure that the most important stories are populated from the outset that represent the best experience right at the first moment. As we get to know the listener, it then tailors even more to them.”