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The $4 billion gum industry has gone into freefall, with sales down 11% and volume down 20% in the past five years. No type of gum is immune—everything from sugar-free gum to bubble gum is experiencing the drop in sales. What’s going on?
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The $4 billion gum industry has gone into freefall, with sales down 11% and volume down 20% in the past five years. No type of gum is immune—everything from sugar-free gum to bubble gum is experiencing the drop in sales. What’s going on?

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  1. katesdatedate reblogged this from fastcompany
  2. o1iverclark reblogged this from fastcompany and added:
    So few gum chewers anymore. Is that a bad thing though?
  3. mrhacks said: Blame it on Aspartame. I won’t chew any gum with that in it! (Unfortunately, that’s in just about any gum.) Give me the raw sugar!
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