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The three-year-old startup has developed a front-end interface for helping web shoppers find the perfect fit.
A woman shopping for summer clothes spots a dress on Pinterest and clicks through to the retailer’s product page. She zooms in on the pattern, selects the coral version, and decides the price is within her budget—but then, she hesitates.
For most online shoppers, that moment of hesitation is the result of inconsistent sizing, a problem costing the fashion industry over $3 billion per year.
Read More>

The three-year-old startup has developed a front-end interface for helping web shoppers find the perfect fit.

A woman shopping for summer clothes spots a dress on Pinterest and clicks through to the retailer’s product page. She zooms in on the pattern, selects the coral version, and decides the price is within her budget—but then, she hesitates.

For most online shoppers, that moment of hesitation is the result of inconsistent sizing, a problem costing the fashion industry over $3 billion per year.

Read More>

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    3bn?
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  11. hugsnkris reblogged this from fastcompany and added:
    Solve the problem of fitting clothes and shopping online will win me over!
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