Here’s what automakers can do when cars have built-in smartphone capabilities.
It’s no secret that cars are trying to replicate the smartphone experience. Touchscreen interfaces are common in today’s cars, dashboard designers take UI tips from iPhones, and automakers want to build apps for cars. And starting this year, large automakers like General Motors are taking the next obvious step and integrating 4G LTE service into their cars. Drivers pay a monthly service fee for in-car 4G that’s separate from their smartphones, and use it for an array of services from movies for kids in the backseat to sophisticated GPS-on-steroids solutions. It’s a win-win for automakers, the dealers who sell the 4G add-ons, and carriers like AT&T. But is it a win for consumers?