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Mimi Valdés went from magazines to multimedia success.

Valdés is creative director for Pharrell’s i am OTHER, a multimedia company that works in music, apparel, philanthropy, film, video, and whatever else Pharrell wants to explore. Hers is a simple title for a complicated position where she is responsible for an astounding number of things. “Album covers, music videos, live concert performances, I’m in charge of executing all of that,” says Valdés, adding that she is not as directly involved with the fashion side of Pharrell’s growing empire. She is working on so many projects simultaneously that she has taken to listing each on its own index card. The stack is more than an inch thick.

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Mimi Valdés went from magazines to multimedia success.

Valdés is creative director for Pharrell’s i am OTHER, a multimedia company that works in music, apparel, philanthropy, film, video, and whatever else Pharrell wants to explore. Hers is a simple title for a complicated position where she is responsible for an astounding number of things. “Album covers, music videos, live concert performances, I’m in charge of executing all of that,” says Valdés, adding that she is not as directly involved with the fashion side of Pharrell’s growing empire. She is working on so many projects simultaneously that she has taken to listing each on its own index card. The stack is more than an inch thick.

Read More>

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