Some of the biggest innovations of our time were created after hours. Here, the compelling case for trying out stupid things on the side.
“The only way a side project will work is if people give themselves permission to think simple, to change their minds, to fail—basically, to not take them too seriously,” says van Schneider. “When you treat something like it’s stupid, you have fun with it, you don’t put too much structure around it. You can enjoy different types of success.”