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By day, this plaid shirt looks like an ordinary button-down. As soon as it gets dark, the design reveals another side: Special retroreflective stripes shine under streetlights or headlights, making it ideally suited for bike commuting.
“It’s the same technology that they use in street signs,” says designer Steven B. Wheeler from Betabrand, the crowdfunded clothing company that produced the shirt. “It’s surprisingly bright, because it focuses all of the light directly back.”
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By day, this plaid shirt looks like an ordinary button-down. As soon as it gets dark, the design reveals another side: Special retroreflective stripes shine under streetlights or headlights, making it ideally suited for bike commuting.

“It’s the same technology that they use in street signs,” says designer Steven B. Wheeler from Betabrand, the crowdfunded clothing company that produced the shirt. “It’s surprisingly bright, because it focuses all of the light directly back.”

Read More>

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