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Mike Woods from Oscar-winning VFX company Framestore discusses the creative and technical issues to confront before entering the virtual world.
Virtual reality is here to stay. Facebook confirmed that with its mega purchase of Oculus. But now that the dust has settled, how do we educate brands, content creators, and marketers how to use it?
Unlike many other zeitgeist-busting pieces of tech that arrive on the scene, VR brings with it an entirely new language of storytelling. We’re creating a new form of narrative that includes the viewer. This becomes a strange hybrid of first-person shooter game and an almost Brechtian approach to live theater (think Sleep No More or Secret Cinema). It’s resulted in a very different set of rules to learn, and, consequently, some perilous pitfalls. That’s something I’m grappling with every day at my own company, Framestore, as we pioneer launching a full-fledged VR and Immersive Content Studio.

For others who are even just considering dabbling in VR, here are eight considerations to aid your production and business process and help you understand how to use the medium correctly.
Read More>

Mike Woods from Oscar-winning VFX company Framestore discusses the creative and technical issues to confront before entering the virtual world.

Virtual reality is here to stay. Facebook confirmed that with its mega purchase of Oculus. But now that the dust has settled, how do we educate brands, content creators, and marketers how to use it?

Unlike many other zeitgeist-busting pieces of tech that arrive on the scene, VR brings with it an entirely new language of storytelling. We’re creating a new form of narrative that includes the viewer. This becomes a strange hybrid of first-person shooter game and an almost Brechtian approach to live theater (think Sleep No More or Secret Cinema). It’s resulted in a very different set of rules to learn, and, consequently, some perilous pitfalls. That’s something I’m grappling with every day at my own company, Framestore, as we pioneer launching a full-fledged VR and Immersive Content Studio.

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For others who are even just considering dabbling in VR, here are eight considerations to aid your production and business process and help you understand how to use the medium correctly.

Read More>

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