The Keymoment is a key rack that holds your bike key and car key at opposite ends. If you choose the car key, the bike key will automatically drop to the ground, forcing you to pick it up and hold both keys in your hands. Suddenly you’re considering the bike ride one more time.
“The idea is that you take this moment and you rescript it,” says Matthias Laschke, a PhD student at Germany’s Folkwang University of the Arts, who worked on the keyholder with his advisor Marc Hassenzahl and a team of students.
The design is part of a series of products called Pleasurable Troublemakers, each intended to alter a certain bad habit by creating a little friction.