A new messaging app that does one thing and one thing only “really helps cut through the noise,” says its creator.
Yo is a new messaging app that launched out of beta today. Unlike other messaging apps, you can’t send messages. All you can do is send a push notification bearing a two-letter greeting: “Yo.”
Yes, it is stupid in the same way Flappy Bird was stupid. Yo looks like a prank. Using it feels like a prank. But, as more than one reputable publication has mentioned, Yo is not an elaborate hoax—though it was submitted to the App Store on April 1st. It is merely a goofy idea taken to its illogical extreme.