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Launched by a pair of neighborhood mavericks in 2003, EVR attracted some 1 million listeners to its Internet and app service over a raucous, rocking decade. That was a big problem.
If you build it, then attract enough users, the money will come.
That’s more or less the premise of scores of startups in the digital age—from Facebook to Twitter, Instagram to Snapchat.
But what if that’s not always the case? What if monetizing or attracting a buyer—to say nothing of mere survival—is more complicated than that? In late May the online radio station East Village Radio shut down—taking its famous glass-walled street-level studio with it. The station, its renegade founders say, had gotten too popular to survive.
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Launched by a pair of neighborhood mavericks in 2003, EVR attracted some 1 million listeners to its Internet and app service over a raucous, rocking decade. That was a big problem.

If you build it, then attract enough users, the money will come.

That’s more or less the premise of scores of startups in the digital age—from Facebook to TwitterInstagram to Snapchat.

But what if that’s not always the case? What if monetizing or attracting a buyer—to say nothing of mere survival—is more complicated than that? In late May the online radio station East Village Radio shut down—taking its famous glass-walled street-level studio with it. The station, its renegade founders say, had gotten too popular to survive.

Read More>

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