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Like to drink beer while bowling? This new packaging concept combines the two activities into one.
Most of us are pretty proud of ourselves when we recycle a bottle instead of throwing it into the trash. But recycling isn’t a perfect process. If you’re recycling aluminum, it’s highly efficient, but glass—which is so beloved for beer and wine drinkers—is ostensibly a wash.

Enter Ford Jekson, a conceptual drink by Constantin Bolimond. It reimagines the six-pack as a reusable toy that you can bowl with. Each bottle becomes a pin, and a ball—which appears to have no practical purpose beyond being a ball—comes packaged with it to complete the game.
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Like to drink beer while bowling? This new packaging concept combines the two activities into one.

Most of us are pretty proud of ourselves when we recycle a bottle instead of throwing it into the trash. But recycling isn’t a perfect process. If you’re recycling aluminum, it’s highly efficient, but glass—which is so beloved for beer and wine drinkers—is ostensibly a wash.

image

Enter Ford Jekson, a conceptual drink by Constantin Bolimond. It reimagines the six-pack as a reusable toy that you can bowl with. Each bottle becomes a pin, and a ball—which appears to have no practical purpose beyond being a ball—comes packaged with it to complete the game.

Read More>

  1. sandytangy reblogged this from fastcompany
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  7. leahjs reblogged this from fastcompany and added:
    I love bowling… Need I say more?
  8. verarocks reblogged this from thereverendpuck
  9. toyworldorg reblogged this from fastcompany
  10. myjourneytogreatness reblogged this from fastcompany and added:
    Legit.
  11. sarahenni reblogged this from fastcompany
  12. confluencevi reblogged this from fastcompany
  13. justinsegal reblogged this from fastcompany and added:
    well. if you have to recycle, might as well get drunk first, right?
  14. scottbaklava reblogged this from fastcompany
  15. mabsmith reblogged this from fastcompany and added:
    Fascinating! It would need to be a ten pack though. Then you can have a good time with a good number of friends AND a...
  16. barandanos reblogged this from fastcompany and added:
    😃
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  21. vinnysmommy-mymockingjay reblogged this from fastcompany and added:
    This is officially the best thing in the world right here
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